How We Work
At Studio 4 PR, helping you get noticed is our top priority. You have at your disposal our full menu of services:
- Press Releases
- Press kits
- Story pitches
- PR campaigns
- Media Relations
- PR Plans
…and much more!
The first step in the process is for us to get to know you. We schedule a 30 minute meeting (in person or over the phone) and take you through a series of questions to help us find out more about you and your creative passions.
Now, it's only fair that we tell you that we will be brutally honest with you. If we don't feel that your product / service can be adequately promoted, we're not going to waste your time or money.
Some of the criteria that factor into our decision:
- You have a craft, product, or service that is either one-of-a-kind, is helping some kind of cause, or is just really cool.
- What's your backstory? (see sidebar) So, as an example, if you crochet potholders, we probably aren't going to be able to help you. But, if you're on a mission to crochet one million potholders so you can help save the rainforests in Africa, we should talk.
- Chemistry. It's got to be there.
NOTE: That said, don't let the above scare you. We want to help as many artistic and creative souls as we can, so contact us and let's talk!
The second step in the process is that we agree to work together. Since PR is all about building relationships, and that takes time, we ask that you sign a one year contract with us. What that does is lock you in at the current rates and ensures that you're not expecting big things to happen off of one press release. The flexibility for you is that you get to decide how much PR you want each month during that year. Do you want an hour a month? Do you want four hours a month? Eight hours? 40? 100? Basically, you're buying a block of time rather than a specific service.
Once you've decided how much PR you want, we'll map out what you'll get in that timeframe and at what price. It will be laid out in a project agreement, which will be signed by you and Studio 4 PR. There are no surprises here. You have total control over how much PR you get and at what price.
Let's talk about price. Check out the websites of other PR firms, both small and large. It's recommended that you budget between $2,000—$5,000 a month. A month?! Even a PR business that specializes in services for mom entrepreneurs recommends that clients budget at least $1,500 a month for a minimum of three months. Seriously.
At Studio 4 PR, if you contract for 4 hours of PR services a month, you can expect to pay $2,400 a year for all services except those which have to be outsourced (video production, events, etc.) And, for those services, you'll receive a “not to exceed” quote up front that can be worked into your budget.
One of the most important aspects of your PR strategy, besides your USP (Unique Selling Proposition, which we'll get to later) is your backstory.
This is the behind-the-scenes, nuts and bolts side of you and your product that serves as the “hook” for the media and makes them want to cover you instead of the other guy.
Your backstory may have absolutely nothing to do with what you're promoting, but if it's compelling enough that people remember you, that's all that matters.
Finding your backstory isn't always easy. In fact, it can be a little bit like searching for buried treasure, but when you find it, you'll know you've struck gold. Now, let's start diving!