Helping creative, mission-driven entrepreneurs break out of their shells and Get R.E.A.L with strategies that are realistic, engaging, authentic, and designed for longlasting (in other words, real) results.

Date: 3/15/2017 5:42 PM EDT

Many small business owners are so confused about press releases. Are they in or are they dead? I think it depends on the media outlet you're pitching. If you have doubts, just call and ask how they prefer to receive story ideas.

Still other business owners think they don't have anything newsworthy to say.

Not true! Every business has a story.

There are many ways that you can use a news release without ever sending it to a newspaper or TV station.

You can:pressrelease

  • post it on your blog
  • share it on social media
  • send it to your email list
  • send it to influential bloggers who reach your ideal client
  • include it in your online media kit
  • put it on your website
  • send it to news release distribution services like prlog, prweb, etc.
  • send it to conference and meeting planners looking for speakers

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Date: 2/16/2017 2:30 PM EST

Networking. You either have a love or hate relationship with it, right?

Consider this. If you attend a networking event with 100 people:

  • 3 people are ready to buy what you're selling
  • 7 people might be ready to buy
  • 30 people don't think they're ready to buy
  • 30 people don't know if they're ready to buy
  • 30 people know they are not interested
Ugh. Seriously, with odds like that, why bother?

Business Communication Duplicate model

Networking is a critical part of your business' success. It helps expand your knowledge about the trends that are happening in your industry as well as your community, it connects you with thought leaders you can learn from, it gives you an opportunity to tell others about your business, and it can be a way to gain new clients.

But, getting new clients should not be your only reason for networking.

Here are 6 ways to use networking to your advantage:

  1. Scope it out. Find out what types of businesses will be at the event and decide if it's a good fit for what you do.
  2. Serve, don't sell. When you meet an interesting prospect, think "How can I help them?" not "What can I sell them?"
  3. Think strategically. Try and align yourself with people who already reach your ideal client. Perhaps you offer something they don't that would be of value to their clients. For example, say you're in banking. Perhaps you could connect with a realtor and become their preferred provider of mortgages or home equity loans.
  4. Think collaboratively. Team up with businesses that reach your ideal client and offer a workshop together. The banker and realtor could do one on being a first-time homebuyer.
  5. Get into groups. Social media networks like Facebook and LinkedIn offer groups in just about every industry. Listen to what others are saying and offer solutions, or ask for advice on an issue you're dealing with. In the group environment, it's a lot easier to get known and noticed than just by posting and interacting on your page.
  6. Continue the conversation. When you meet someone promising at an event, make sure you follow up with them. Connect on social media, add them to your email list (but please ask their permission first! ), offer to meet for lunch or coffee and see how you can help eachother.
Networking is a two way street. Make it work for you and you'll reap the rewards long-term.

I'd love to hear what other networking ideas have worked for you. Please share them in the comments.  ideal client, woman, creative entrepreneur

Thank you for sharing this space with me!

ideal client, creative entrepreneur, woman

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Date: 12/2/2014 4:18 PM EST

As the curtain begins to fall on 2014, it's a great time to think about what worked and didn't work this past year and what you want to change moving forward.ideal client, creative entrepreneur, woman

But, instead of making New Year's resolutions you will not keep, what if you created a THEME for 2015?

I learned about this while participating in a virtual retreat by iBloom, a business committed to helping women entrepreneurs have a business and a life that they love.

Having a theme for the year can help you get clarity around what you really want to achieve, and then set goals around those priorities.

Here are four steps to help you get started:

1. Evaluate where you're at--Take a look at 2014 and evaluate what worked, what didn't and what needs to change in the coming year. Do this for your personal life and business.

2. Set your priorities -- Pick the areas (five at the most) you most want to focus on in 2015. It's up to you how many should be related to your personal life and how many should be business-related, but I'd urge you to think about how you most want to be remembered and take your cues from that.

Also, if the same priorities are coming up because you didn't get to them this year, think about how much of a priority they are, or if they are even your priority. If not, create new ones.

3. Create your goals -- Make them SMART (specific, measureable, attainable, realistic, and timely) , make sure they are aligned with your priorities, and, above all else, make sure they are goals YOU really want to achieve. These are not about what your mother or spouse wants. It's about what you want and what you're willing to do to make it happen.

4. Make them non-negotiable -- One of the reasons that goals never get accomplished is because, while we have the best intentions, we get trapped in the urgent and not important things. Your goals have to make it on to your to do list in space that is blocked out as non negotiable.  Kelly Thorne Gore, president of iBloom, said "People who crave motivation and accountability are not committed to their goals." She's absolutely right. If you don't live out your goals, what is the point of having them?

ideal client, creative entrepreneur, woman4. Create your theme -- Look back at your notes and think about what word or phrase will help you stay the course. Make it simple yet significant to what you want to accomplish. Perhaps you want to accomplish something scary that involves taking a big risk. "Believe" might be your theme.

One more thing. The theme you choose doesn't have to be the one you have all year. It can apply to this season of your life. When it no longer fits, change it.

 

 

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

ideal client, creative entrepreneur, woman

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Date: 11/17/2014 6:22 PM EST

Studio 4 PR

! Every Monday, I'll be sharing stories of entrepreneurs doing cool things. If I can't find any stories of entrepreneurs doing cool things, I'll share other stories that will either cause you to pause, cry, or bust a gut laughing. Most of the time, they'll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful.

If you have a story to share about an entrepreneur, or something that affects small businesses, please send it to robin@studio4pr.com with MEDIA MONDAY in the subject line. I won't post anything that's offensive, small-minded, mean-spirited, or negative, so please be nice. Just sayin'.

The past few weeks have been craaaaaa-zy. Client work, home stuff  and kid stuff all seemed to converge at the same time and then we went on a 7-day cruise to the Bahamas. We just got back yesterday and I'm buried in dirty, wet, smelly laundry. All of this is to explain why I have been AWOL of late.

Which is no excuse. If you've been following me for any length of time, I am constantly preaching the importance of sharing good quality information with your peeps otherwise they won't be around long. Content is king. ideal client, woman, creative entrepreneur

At the same time, don't waste your followers time with recycled, poorly written, same-old-same-old garbage. If it doesn't light you up, don't bother. I think that's where I am now. In a content rut.

In January, I started posting under a daily theme (Media Monday, Trending  Tuesday, 5W Wednesday, Thursday's Tips, and #FollowFriday) , which helped me focus my content on a specific topic. But, now it feels stale and stinky (kind of like my laundry).

I recently read that when you're trying to reach your ideal audience, they can't tell you what they want because they don't know, but they can always tell you what they don't want.

So, what don't you want?

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Best,

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

 

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Date: 10/23/2014 9:00 AM EDT

Studio 4 PR

! Every Thursday, I’ll be sharing the best tips I’ve found to make your business and/or life easier. Most of the time, they’ll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful. Or fun. Or both.

If you have a tip to share with other entrepreneurs or small business owners, please send it to robin@studio4pr.com with Thursday’s Tips in the subject line. I won’t post anything that’s offensive, small-minded, mean-spirited, or negative, so please be nice.  Just sayin’.

It's a common trend

Show of hands: How many of you have attended a speaking engagement, workshop, or conference, taken copious notes of all the great information you learned, and then when you returned home, shoved the notebook on a shelf, which is not opened until months or years later, when you're cleaning your office?

I recently attended the 6th annual Success Summit and Expo in Los Angeles. It is produced by Today's Innovative Woman magazine, of which I am a featured expert and City Director for the Rochester, NY digital edition. Apparently implementation is a common problem because when one of the speakers asked that question, just about everyone in the audience raised their hands.ideal client, creative entrepreneur, woman

Here are the top 3 tips I learned to make sure you actually do something with the information you learned at an event:

1. Have a plan -- Before you get home, create an action plan of the key takeaways were and when you plan to have them accomplished by. One of the attendees said she creates two lists: one for actions she can do the next week and one for those that are longer term. Being able to cross off 3-5 items right away helps build momentum while your excitement from the event is still high.

http://www.youtube.com/watch?v=RR-X0o0Ogos

2. Delegate -- We have to learn that we do not have to do everything ourselves. If you do not have an assistant, hire one and delegate tasks like entering all those business cards you collected of people you want to follow up with.

3. Commit-- This is actually the most important because if you don't make a commitment, the other two don't matter. You made a commitment to attend the event, you made the commitment to be out of the office and away from your family, and you made the commitment to invest the money in travel and hotel expenses as well as whatever you paid for the event itself. If you don't implement what you learned, you're flushing all that money away. Is that your intention?

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

 

 

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Date: 10/20/2014 10:44 PM EDT

Studio 4 PR

! Every Monday, I'll be sharing stories of entrepreneurs doing cool things. If I can't find any stories of entrepreneurs doing cool things, I'll share other stories that will either cause you to pause, cry, or bust a gut laughing. Most of the time, they'll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful.

If you have a story to share about an entrepreneur, or something that affects small businesses, please send it to robin@studio4pr.com with MEDIA MONDAY in the subject line. I won't post anything that's offensive, small-minded, mean-spirited, or negative, so please be nice. Just sayin'.

Update: Two Weeks of The Miracle Morning

Two weeks ago, I posted that I was tired all the time and that I needed a miracle. I had just read The Miracle Morning by Hal Elrod, which advocates that if you wake up an hour earlier and devote an hour a day to seven key areas of self development, (Silence, Affirmation, Visualization, Exercise, Reading, Writing). you will see dramatic changes in your life, from feeling more energized, productive, and centered.

I committed to doing this and blogging about it. I admitted that I am NOT a morning person by any stretch of the imagination and that I've already been struggling with trying to go to bed earlier each night anyway, so to add a new wake up time of  5:15 a.m. was going to be really challenging (and probably make me really cranky).

So, here's my experience of the first two weeks:

1. I decided to start this while I was in Los Angeles for five days attending a conference. Since I'm from NY, this might seem crazy given the time change, but my rationale was that since I was alone, I would have a better chance of getting off to a good start than if I were at home and being awakened every few hours by my son who is having trouble sleeping. One of the recommendations is that you say a bedtime affirmation to help your subconscious prepare for the new routine in a positive way. I was not sure how this was going to work since no part of me wanted to get up at 5:15 in the morning (especially since it's now pitch dark). But I said  the affirmation anyway: "I am going to bed at 10:23 p.m. and awaking at 5:15 a.m. I will wake feeling refreshed and energized no matter how little sleep I may feel I got."

2. When the alarm went off the next morning at 5:15 a.m., I got up (I put it on the other side of the room) and have to admit that I actually felt pretty good. I went through each of the 7 elements and was shocked and amazed that I exercised, wrote a proposal and was showered and dressed before 7 a.m. ideal client, creative entrepreneur, woman

3. Day 2 went pretty much the same except that I went to bed later, so I didn't feel quite as perky, but I still completed it.

4. Day 3 didn't go so well. I stayed up too late, so when the alarm went off at 5:15, I reset it for 7 and then did TMM.

5. Day 4 I did a shortened version because I was checking out of the hotel and needed to pack.

6. Day 5  didn't happen because I flew all night and landed at 10 a.m. and slept for much of the day.

7. Day 6 was the first day of doing TMM at home while my husband and son were here. My husband was shocked to see me up at 5:15. Thankfully, my son slept. I did everything, but wasn't as efficient because I didn't get everything ready the night before.

8. Day 7 did it according to plan.

9. Day 8 did it according to plan, but noticed a difference if I went to bed later. I also noticed a difference because I didn't say the bedtime affirmation.

10. Day 9 did it according to plan. I liked that I got a mini workout in before going to workout with my personal trainer (instead of dragging myself into the gym half asleep).

11. Day 10 did it according to plan, but started at 7:15 since it was Saturday.

12. Day 11 Got up at 5:15 with every intention of doing TMM before having to be at church at 7:30, but sat down on the couch "for a minute" and fell asleep until 6:45.

13. Day 12 Forgot to do the bedtime affirmation and realize that does make a difference. I did TMM, including a really good workout using an awesome iPhone app called 7 Minutes, which gives you 12 exercises in 30 second drills with 10 seconds of rest between. Felt great, put my son on the bus, and then came inside. Thought I would just sit down to watch the rest of Good Morning America. Before I knew it, I had slept for four hours.

So, clearly I still need to work on making this work for me, but I am committed to it.

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Best,

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

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Date: 10/7/2014 9:52 PM EDT

www.studio4pr.com

www.studio4pr.com

Welcome to 5W Wednesday at Studio 4 PR! Every Wednesday, I’ll be sharing the Who, What, When, Where, and Why of events that you might want to check out. Most of the time, they’ll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful. Or fun. Or both.

If you have an upcoming event to share with other entrepreneurs or small business owners, please send it to robin@studio4pr.com with 5W Wednesday in the subject line. I won’t post anything that’s offensive, small-minded, mean-spirited, or negative, so please be nice. Just sayin’.

 OCTOBER

ideal client, creative entrepreneur, woman

Success Summit and Expo 2014

October 10-11, 2014 Torrance Marriott Torrance, CA For more information, go here

Live Event Success Secrets October 12, 2014 Torrance Marriott Torrance, CA For more information, go here

Chicago Ideas Week

October 13-19, 2014 Chicago, IL For more information, go here

Business Breakthrough Summit

October 17-18, 2014 Torrance Marriott South Bay Torrance, CA For more information, go here

Sacramento Women's Expo October 18, 2014 Sacramento Convention Center Sacramento, CA For more information, go here

NOVEMBER

Playtime is Over Women's Symposiumideal client, creative entrepreneur, woman

October 31-November 1, 2014 Doubletree by Hilton Arlington, VA For more information, go here

2014 PR Daily World Conference

November 5-6, 2014 CUNY Graduate Center New York, NY For more information, go here

Blogalicious

November 5-6, 2014 The Riverwalk Westin San Antonio, TX For information, go here

Doubletree Hilton San Francisco Airport Bay Front
Doubletree Hilton San Francisco Airport Bay Front
Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

 

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

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Date: 10/6/2014 9:27 PM EDT

Studio 4 PR

! Every Monday, I'll be sharing stories of entrepreneurs doing cool things. If I can't find any stories of entrepreneurs doing cool things, I'll share other stories that will either cause you to pause, cry, or bust a gut laughing. Most of the time, they'll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful.

If you have a story to share about an entrepreneur, or something that affects small businesses, please send it to robin@studio4pr.com with MEDIA MONDAY in the subject line. I won't post anything that's offensive, small-minded, mean-spirited, or negative, so please be nice. Just sayin'.

Wanted: A miracle

I know I don't get enough sleep. I am tired all the time, which sometimes makes me really fun (read: sarcasm) to be around. There's no such thing as a "power nap" for me. (Unless three hours counts). So, when I heard ideal client, creative entrepreneur, womanabout The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Before 8 a.m. by Hal Elrod, I thought "Yeah, right!" At the same time, my desperation for a solution that was legal, ethical and didn't involve needles, hocus pocus, or leaving my family to live in a commune, pushed me to buy the book.

For the next 100 days (or however many it's supposed to take), I am going to do this and blog about it here on Media Monday. Stating my intentions will help keep me accountable, but if it transforms my life like it has for thousands of others, I am hoping to also be an inspiration for others interested in making The Miracle Morning part of their lives.

So, stay tuned for my updates.

In the meantime, here's a short (17 minutes but worth it) video of Elrod talking about the backstory to Miracle Morning.

[vimeo http://vimeo.com/46260596]

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Best,

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

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Date: 10/2/2014 10:08 PM EDT

www.studio4pr.com

www.studio4pr.com

Welcome to #Follow Friday at Studio 4 PR! Every Friday, I’ll feature influential people worth following. Most of the time, they’ll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful. Or fun. Or both.

If you have a tip to share with other entrepreneurs or small business owners, please send it to robin@studio4pr.com with Follow Friday in the subject line. I won’t post anything that’s offensive, small-minded, mean-spirited, or negative, so please be nice.  Just sayin’

Elizabeth Smart Empowers Women

Every year, the YWCA of Rochester holds its Empowering Women Luncheon. It's a big deal, with a lot of important dignitaries in attendance, as well as a few thousand women who have come to hear the keynote speaker.

ideal client, creative entrepreneur, woman

Elizabeth Smart

This year's speaker was Elizabeth Smart (@ElizSmart), who was kidnapped in 2002 at the age of 14 and held in captivity for nine months before being rescued. The YWCA of Rochester helps women and children out of the pit of hopelessness and promotes racial justice, so it was fitting that Smart was the keynote because she spoke about hope. That's pretty hard to find when faced with pregnancy, no job, and no home like many of the young women the YWCA helps, but Smart encouraged everyone facing difficult times to dig deep and believe.

Listening to Smart speak, I thought she's so beautiful and poised. Considering all she's been through, how can anyone be afraid of anything, ever?

http://www.youtube.com/watch?v=Bx_EFn-AtGI

Today, Smart is using her experience to help prevent crimes against children through the efforts of the Elizabeth Smart Foundation. 

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

 

 

 

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Date: 10/2/2014 8:31 PM EDT

Studio 4 PR

! Every Thursday, I’ll be sharing the best tips I’ve found to make your business and/or life easier. Most of the time, they’ll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful. Or fun. Or both.

If you have a tip to share with other entrepreneurs or small business owners, please send it to robin@studio4pr.com with Thursday’s Tips in the subject line. I won’t post anything that’s offensive, small-minded, mean-spirited, or negative, so please be nice.  Just sayin’.

Content is King

Information is a hot commodity. Consumers can't get enough of it. They are drawn to it like a thirsty person is to water. Why is this? Because they want to know what they don't know.

Information is everywhere, written by all kinds of people, some of them experts, some who call themselves experts, and some who wish they were experts.  Competition is fierce, so how do you get people to pay attention to your content?

Here are 6 ways:ideal client, creative entrepreneur, woman

  1. Ask a question -- Post a question on social media and use the answers in a blog post. Say you write "Business owners share their biggest fears".  When you post it, tag the people you quoted so it shows up in their newsfeeds. Make it easy for them to share your post with their networks.
  2. Conduct a poll -- Share the results in a blog post using an infographic instead of text. Picktochart, Vizualize, and Easel.ly are just a few of the free ways to transform complex information into really cool graphics that get shared,
  3. Use a signature block -- Create one with WiseStamp and you can add a link to your last blog post, latest tweet or pin as well as your logo. It's a way to reach out to people every time you hit the "send" button.
  4. Create a Gravatar -- This is a globally recognized avatar, which follows you from site to site, so when you comment on another blog, it gives people an easy way to connect with you.
  5. Post in groups--There is a common misconception that if you post something to your wall, it will reach the most people. Wrong! Instead post it to your groups in Facebook and LinkedIn (where relevant). Although there may be thousands in the group, there's a commonality that provides for greater intimacy and connection. Chances are you've already engaged in group discussions and the people know you.
  6. Participate in #FanParties -- Here's how it works: you post a link to your Facebook page and like the other pages. You don't have to like every single one, but the more you like, the more that will like you back. When someone likes your page, it's nice to send them a message thanking them and either ask a question or make a comment about something on their page.
 

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don't be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.

Schedule

a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

[caption id="attachment_576" align="alignleft" width="100"]Robin Taney Robin Taney

 

Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.

Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today's Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.

 

 

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About Robin

Robin Taney is the "Get R.E.A.L Girl" from Studio 4 PR. She helps creative, mission-driven business owners get realistic, engaging, authentic, and longlasting (in other words, real) visibility so they can be found by their ideal clients. 

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